CASE REVIEW
When Derek Saunderson, a seasoned craftsman and former colleague, approached me to create the website and branding for his new venture, Amazon Joiners, I knew it was an opportunity to bring our shared vision to life. Derek and I have a long history, having worked together at the Treehouse Company where I led the design of innovative treehouses, summerhouses, and elevated platforms, while Derek expertly brought those designs to life as a lead builder. With my deep understanding of the market and customer base from my previous role, I was ideally positioned to craft a compelling digital presence for Amazon Joiners.